Paris-based startup Woodoo is at the forefront of a movement to redefine building practices for a more sustainable future. Led by CEO Timothée Boitouzet, the company aims to meet the environmental challenges posed by traditional building materials such as steel and concrete.

The construction sector is responsible for a significant proportion of the world’s greenhouse gas emissions, making the use of environmentally-friendly alternatives a matter of urgency. Wood, being renewable and capable of absorbing CO2, offers a promising solution. However, its inherent limitations have historically prevented its widespread adoption in construction.

Woodoo’s innovative approach seeks to overcome these limitations by improving the properties of wood. Thanks to a revolutionary process that eliminates lignin and replaces it with a biobased polymer, they have created an “augmented wood” with remarkable strength and durability. This approach not only unlocks the potential of wood as a building material, but also aligns with the growing demand for sustainable building solutions.

Despite regulatory challenges, Woodoo materials offer easy integration into existing building systems, potentially facilitating wider adoption. With growing recognition of the environmental benefits of wood-based building materials, Woodoo is poised to drive significant change in the industry. See the full article here.